Sunday, May 21, 2006

Photo Campaigns

Working with our main man, Adam, we've been brainstorming about the direction of future Tank Theory advertisements. What we came up with is what you might consider a photo diary or essay approach to magazine advertising. We want to use the space to, first, show off Tank Theory gear. But equal attention is going to be paid to the subjects of the photo - if not more so.
We want to showcase artists and other creatives who are doing their thing in their particular field.

Our first subject, was Jordan Seiler, a NY artist whose work is based around the removal and/or changing and addition of commercial street advertising. Also known as the Public Ad Campaign. Check more of his work at www.publicadcampaign.com

Here is Jordan campaigning in LIC, NY:
click image for photo gallery:


Here is Jordan outside his studio in Chelsea, New York: