Boot Camp Shoot

Our man, Adam, did a photoshoot w/ the Boot Camp Clik for the upcoming issue of Elemental magazine.
Considering they're just about my favorite rap crew ever, I had to be there. And in retrospect, damn it was a good idea
to bring some Tank Theory gear, because Steele (of Smif-n-Wessun) rocked some for the shoot.

I can't post any of the final pictures Adam took until the magazine comes out, but i did take a few myself.
And ake sure to scoop the new Boot Camp album coming out soon.


Tek & Steele - a real honor to have Steele down with that Tank Theory goodness.


Tek, Steele & Buckshot


on the shoot


the Rockness Monsta, Steele, and Adam

Reach Video

you may know him as Evaq when cookin up designs for Tank Theory, but Asif Mian is also the ill video dude. having produced
music videos for Aceyalone and Aesop Rock, he recently unveiled his newest video for Scion Rap Champ, Reach.

Photo Campaigns

Working with our main man, Adam, we've been brainstorming about the direction of future Tank Theory advertisements. What we came up with is what you might consider a photo diary or essay approach to magazine advertising. We want to use the space to, first, show off Tank Theory gear. But equal attention is going to be paid to the subjects of the photo - if not more so.
We want to showcase artists and other creatives who are doing their thing in their particular field.

Our first subject, was Jordan Seiler, a NY artist whose work is based around the removal and/or changing and addition of commercial street advertising. Also known as the Public Ad Campaign. Check more of his work at www.publicadcampaign.com

Here is Jordan campaigning in LIC, NY:
click image for photo gallery:


Here is Jordan outside his studio in Chelsea, New York:

Tank Theory Buckles!

Our photographer, Adam Amengual, took some amazing product shots of the buckles we recently had made. The Dungeons buckle and the CO-OP buckle both just look sick. We made 25 of each of these, but we're thinking about making another batch, cause the response has been so good.

Welcome to the TT blog

Ya know, we wanted to create another news section for the site, but because blogs have become so popular these days, we decided to launch our own. But fear not! We promise not to dwell on lifestyle type posts. We're not interested in telling you how cool our products are. Mostly, we're gonna use this space to show you Tank Theory events, photos, press, shows, design issues, etc etc.

We hope you enjoy! And stay posted.